Fireclick, Inc. provides Web analytics solutions through a hosted application service that offer online businesses the information about their customers. Its solutions include Fireclick Advanced Warehouse, which combines a real-time Web analytics solution with an analytics data warehouse, which provides real-time reporting and enables the users to measure marketing campaign performance, improve site layout and design, optimize merchandising decisions, and understand online customer behavior. The company also provides Fireclick Advanced Marketing Suite, a Web marketing platform that provides Web marketing solutions, including Web analytics, keyword bid management, and email marketing. In addition, Fireclick offers account management, online training, best practices consultation, search engine optimization, bid management, email marketing, and e-commerce outsourcing services. It serves fashion/apparel, electronics and software, home/furnishings, travel, content, and catalog and retail industries, as well as software publishers, manufacturers, distributors, and online retailers. The company was founded in 1999 and is headquartered in Mountain View, California. As of 06/02/2004, Fireclick, Inc. is a subsidiary of Digital River, Inc.