MIVA, Inc., along with its subsidiaries, operates as an online media and advertising network company primarily in North America and Europe. It operates in two divisions, MIVA Direct and MIVA Media. The MIVA Direct division operates a portfolio of consumer destination Web sites, as well as various consumer-oriented interactive products, including toolbars, home pages, and downloadable desktop wallpapers and screensavers. Its ALOT toolbars products offer consumers direct links to various relevant affinity content, and provide search functionality, utilizing search results and ad listings primarily from a third-party provider. Its portfolio of consumer destination Web sites includes vertical content sites and entertainment-oriented sites. The MIVA Media division is an auction based pay-per-click advertising and publishing network. It connects buyers and sellers online by displaying relevant and timely text ads in response to consumer search or browsing activity on select Internet properties. MIVA Media publisher network includes various third party and MIVA owned properties, including, portals, vertical and category specific content Web sites, commerce Web sites, community Web sites, search engines, directories, toolbars, and desktop marketing applications. The company was founded in 1995 as Collectibles America, Inc. It changed its name to BeFirst.com in June 1999, to FindWhat.com in September 1999, and to MIVA, Inc. in 2005. MIVA, Inc. is headquartered in Fort Myers, Florida.