Entertainment Media Works, Inc. provides business solutions to the product integration value chain players that help to create an interactive marketplace. The company streamlines the process that enables brands to promote their products, the media properties to feature products, and for consumers to buy those products. Its products include C4 Platform that includes a content management system that enables the company to collect and monitor which products are used in television shows, music videos, and films. This platform also identifies the context for each product, including the show, film or video, and the names of the characters and celebrities; automatically creates and manages e-commerce links for all products within the system; and enables end-users to generate additional content and comments around the core products, including text, pictures, audio, and video. The company provides StarStyle.com, a Web site that provides people insider access to fashion, style, gadgets, and home furnishings featured in entertainment media, including TV shows, films, and music videos. Its StarStyle Network contains contextual product information along with associated commerce links for every product; and syndicates this relevant information via its partners to a range of interactive consumer experiences, including web, mobile, interactive television, and brick and mortar retail stores. The company also offers TheLookBook.Net, which serves as a centralized shopping destination for stylists, costume designers, set decorators, and wardrobe departments. Entertainment Media Works, Inc. was founded in 2004 and is based in New York, New York.