As of May 21, 2007, Emitch Ltd. was acquired by Mitchell & Partners Pty Ltd. in a reverse merger transaction. Emitch Limited engages in online media marketing and communication strategy formulation and implementation, and media planning and buying in Australia. The company offers various services, including campaign strategy, online marketing, creative services, optimization, and research services. Its online marketing solutions include Internet advertising, search engine optimization and rankings, email marketing, and SMS services. emitch’s solutions also include ideas generation and creative development; end user research and concept testing; budgeting, project planning, and production; promotional activities, including media planning and buying, SEO, and database generation; and tracking and measurement, data gathering, and quantitative analysis. In addition, the company, through joint ventures, provides recruitment short-listing services. It offers its services to advertisers and marketers principally in finance, communications and computers, and travel categories. The company has a strategic partnership with Viva9. emitch was founded in 1999 and is based in Sydney, Australia.