Electronic Arts Inc. is the world's leading interactive entertainment software company. EA develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, cellular handsets and the Internet.
In fiscal 2009, EA had 31 titles that sold more than one million copies, and three titles that each sold more than five million copies including FIFA 09, Madden NFL 09 and Need for Speed Undercover.
In 1982, Electronic Arts was founded on ideas. We called software a new art form, and its creators were software artists. We believed that interactive was better than passive media, and that one day “software worthy of the minds who use it” would be more important than traditional media like films and television. “We see farther,” we proclaimed, with faith that Moore’s Law, the engine of Silicon Valley, would one day provide the power to put “real life in a box.” We asked, “can a computer make you cry?” and invited the new faithful to “join us.”
More than twenty-five years have passed, and many of the dreams have come true. Videogames are woven into the fabric of most young men’s lives, and increasingly popular with women and seniors. Game designers are renowned worldwide. Leading universities have pioneered successful degrees in game development. In short, videogames, once considered a passing fad, have earned respect.
