eDiets.com, Inc. engages in the development and marketing of Internet-based diet and fitness programs in North America and Europe. It offers online diet, fitness, and recipe programs. The company provides diet plans according to an individual’s weight goals and food and cooking preferences, and includes the related shopping lists and recipes. It offers interactive online information, communities, education, and telephone and online support to subscribers of diet plans. The company also provides meal delivery service, which includes breakfast, lunch, and dinner, as well as snacks. In addition, it provides private label nutrition, fitness, and wellness programs to companies in the health insurance, pharmaceutical, and food industries, as well as sells advertising throughout its content assets, including diet, fitness, and healthy lifestyle-oriented Web sites. As of December 31, 2006, eDiets.com had approximately 118,000 subscribers. The company was founded in 1992 and headquartered in Fort Lauderdale, Florida.