DoubleClick, Inc. provides technology, and data products and services for advertising agencies, marketers, and Web publishers to plan, execute, and analyze marketing programs. It operates through two segments, TechSolutions and Data. DoubleClick’s TechSolutions segment includes Ad Management products, including DART for Publishers Service, DART for Advertisers Service, and the DART Enterprise ad serving software product; Marketing Automation, including email products based on DARTmail Service and enterprise marketing solutions; and Performics, comprising search engine marketing and affiliate marketing solution. Its Data segment offers direct marketers solutions for building and managing customer marketing databases; tools to plan, execute, and measure multichannel marketing campaigns; and list processing and data hygiene products and services. The company was incorporated in January 1996 as DoubleClick Incorporated and changed its name to DoubleClick, Inc. in May 1996. DoubleClick is headquartered in New York City. As of March 11, 2008, DoubleClick Inc. operates as a subsidiary of Google Inc. (NasdaqNM:GOOG).