Discover Financial Services operates as a credit card issuer and electronic payment services company primarily in the United States. It operates in three segments: U.S. Card, Third-Party Payments and International Card. The U.S. Card segment offers Discover Card-branded credit cards issued over Discover’s signature card network. It also provides other consumer lending and deposit products. The Third-Party Payments segment includes PULSE EFT Association, an automated teller machine, debit, and electronic funds transfer network; and third-party payments business. The International Card segment provides credit cards principally under Goldfish brand name, and consumer lending products and services in the United Kingdom. The company was founded 1986 and is headquartered in Riverwoods, Illinois.