Direct Response Technologies, Inc., a technology and media company, provides direct response marketing and technology solutions. The company focuses on offering technology tools that enable clients to track and manage online media, such as keyword bid management, ROI tracking, ad serving, affiliate tracking, affiliate marketing, coupon delivery, newsletter, and email delivery. It provides Web-based direct marketing services and an affiliate management platform that enable online merchants to track, manage, and report on their affiliate relationships, partnerships, and keyword buys with search engines. Direct Response Technologies also provides DirectTrack, an affiliate management and ad serving tool that enables merchants to run their own affiliate programs; KeywordMax, a keyword bid management solution, which allows merchants to measure and track the performance of their keyword buys; and DNEList, which is a suppression list technology enabling merchants to be in compliance with CAN SPAM Legislation. The company was founded in 1994 as Advertising Concepts, Inc. and changed its name to DirectStuff.com, Inc. in 2000. Further, it changed its name to Direct Response Technologies, Inc. in 2002. The company is based in Pittsburgh, Pennsylvania. As of January 25, 2006, Direct Response Technologies, Inc. is a subsidiary of Digital River, Inc.