Direct Impact

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The Direct Impact Company operates as a grassroots communications company in the United States. The company focuses on various types of grassroots communications campaigns, including public affairs, supporting or opposing legislative or regulatory policy; public education, getting information to the public about a specific issue or cause; and corporate reputation, building and promoting a brand or corporate strategy. Its products and services include direct mail, coalition building, state/local government affairs, online advocacy, and microtargeting. The company was founded in 1988 and is based in Alexandria, Virginia. The Direct Impact Company is a subsidiary of Burson-Marsteller.

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