DemandTec, Inc. provides consumer demand management (CDM) software to retailers and consumer products (CP) companies worldwide. Its CDM software includes a suite of integrated applications, such as DemandTec Price, DemandTec Promotion, DemandTec Markdown, and DemandTec TradePoint. The DemandTec Price combines price optimization functionality with price management features to... see more enable retailers and CP companies to create multiple pricing scenarios, evaluate tradeoffs, and optimize everyday prices. The DemandTec Promotion enables retailers and CP companies to create and simulate multiple promotional plans based on mathematical forecasts. The DemandTec Markdown enables retailers to optimize plans and prices for items they intend to remove from their assortments, such as end-of-season items, discontinued product lines or overstocked merchandise. The DemandTec TradePoint provides retailers and their CP trading partners with a platform to automate and streamline the presentation, negotiation, and reconciliation of trade promotion offers in a Web-based environment. The company delivers its applications by means of a software-as-a-service model, which allows it to enhance the software to address the customers’ merchandising and marketing needs. DemandTec, Inc. was incorporated in 1999 and is headquartered in San Carlos, California with additional offices in North America, Europe, and Japan.