Decisions Made Easy

Decisions Made Easy, Ltd. provides retail data management solutions to CPG companies. The company’s software and services enables suppliers of fast moving consumer goods to manage, analyse, present, and action the sales and supply chain data. It provides advanced analytics on data sets for analytical functions, such as sales professionals, category managers, analysts, supply chain professionals, field based sales, information technology professionals, and senior management. Decisions Made Easy Ltd. was founded in 1987 and is based in Chippenham, the United Kingdom. The company has offices in the United States, Europe, South America, Australia, and the United Kingdom. As of December 7, 2005, Decisions Made Easy, Ltd. is a subsidiary of VNU Marketing Information, Inc.