Cymfony

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TNS Media Intelligence/Cymfony, a market influence analytics company, provides advertising information to advertisers, advertising agencies, and media properties. It offers market influence analytics, personal relation marketing, and customer service solutions. The company also provides information extraction engine that combines information retrieval and natural language processing technologies to identify people, places, companies, concepts, relationships, and events in documents. In addition, the company offers consumer-generated media strategy, consumer opinions and trends, customer satisfaction, PR measurement, and reputation management services. Further, the company provides a range of insights and analyses, including the international tracking of advertising expenditures and advertising creative, as well as news monitoring and sports sponsorship evaluations. Further more, it monitors brands of media, including TV, radio, print, Internet, cinema, and outdoor, as well as helps to identify the consumer trends and the forces. TNS Media Intelligence/Cymfony was founded in 1996 under the name Cymfony, Inc. and changed its name to TNS Media Intelligence/Cymfony in February 2007. The company is based in Watertown, Massachusetts with an additional office in Bangalore, India. As of February 26, 2007, TNS Media Intelligence/Cymfony is a subsidiary of TNS Media Intelligence.

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