Cranium, Inc. offers games, toys, puzzles, and books. It also offers board games, as well as spare parts for games, books, and toys. The company provides its products for preschool, kids, family, and adults and teens. Cranium offers its products through specialty stores and retailers, as well as online. The company has operations in the United States, Canada, Australia, Denmark, Finland, Hong Kong, Ireland, Italy, New Zealand, Norway, Singapore, South Africa, Sweden, the Netherlands, and the United Kingdom. The company was founded in 1998 and is based in Seattle, Washington. As of January 25, 2008, Cranium, Inc. is a subsidiary of Hasbro Inc. (NYSE: HAS).