Common Sense Advisory is a Massachusetts-based market research company with a focus on global business – and the best practices, localization and translation, and technology that support it.
We have the largest independent market research globalization practice focused exclusively on business globalization, localization and translation. We track the industry players and we research how Global 2000 companies do business internationally.
Our insight and knowledge of service and technology alternatives help clients grow their global business while avoiding costly mistakes. Our research helps Marketing Executives, CIOs International Strategists, Directors of Research/Market Intelligence, Web Architects, Product and Localization Managers develop and implement the right globalization and localization strategies and/or make smart translation investments.