Cmedia is the media planning, research and buying division R2C Group. Along with Respond2, Cmedia provides full service direct response agency services. Headquartered in Portland, OR with offices in
Philadelphia, San Francisco, Atlanta, Hartford and Los Angeles, the agency is headed by founder Michelle Cardinal and managing partners Marilyn Davis, David Savage and Chris Peterson.

With over $400 million in annual media billings we are one of the largest buyers of media in the country. Our media database includes over $3 billion dollars of history and thousands of campaigns across multiple categories and channels. We provide our clients with the experience and tactical knowledge to flawlessly execute a finely tuned direct response campaign.

We boast an impressive client base that runs the gamut from traditional direct marketing companies to major Fortune 500 corporations. All of our clients have one thing in common: they are unfailingly dependent on
profitable ROI for their media spending and recognize the tremendous value they receive from including direct response as part of their advertising mix. This typically takes the form of “cost per acquisition” measurements through the use of 800 numbers and web URLs. We have also perfected the use of direct response to drive retail for some of the nation’s largest brands. Using sophisticated response mechanisms that build databases and create one-on-one communication with customers. Our clients reap the rewards of being highly sought after products and brands at retail.

Our national presence makes it easy to do business in all time zones efficiently and provide our clients with up-to-the-minute reporting and stellar client service.