ClickTracks, Inc. provides Web analytics software. Its products include Analyzer, a Web analytics software that offers Web analytics to understand how visitors interact with Web sites; Optimizer software; Pro software for sales and revenue tracking; Analyzer and Optimizer Hosted, a Web analytics service that gathers the data to make informed marketing and business decisions; JDC to host ClickTracks data collection on servers; Agency License, which allows to analyze, manage, and report on different Web sites; and BidHero, a bid management solution that integrates with ClickTracks Pro to optimize PPC campaigns based on visitor conversion, advertising ROI, and other advanced Web analytics data, as well as consulting services. The company was founded in 2002 and is based in Santa Cruz, California. As of August 18, 2006, ClickTracks, Inc. is a subsidiary of JL Halsey Corp.