Claria

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Claria Corporation provides online behavioral marketing and Web personalization technology solutions for online consumers and advertisers. The company offers PersonalWeb, a software solution that automatically builds a home page tailored to the interests of individual user. Its proprietary behavioral marketing platform provides consumers with content and advertising based on Web browsing and search behavior. The company was founded as eGuard, Inc. in 1998 and changed its name to Gator.com Corporation in 1999. Subsequently, it was renamed as The Gator Corporation in 2001 and again as Claria Corporation in 2003. Claria Corporation is headquartered in Redwood City, California with additional offices in Chicago, New York, and Tokyo.

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