Cellcast plc operates as an interactive digital broadcasting company. It provides participation television programming and interactive mobile content services, which enable broadcasters, content developers, media ventures, 3G services, and mobile networks to participate in convergence of television, information technology, and telecommunications. The company develops, aggregates, and distributes portfolio of mobile and participation TV applications. It produces live interactive pay-to-play programming matching the needs of broadcasters. The company distributes its programming content on various channels and platforms, including Sky Digital in the United Kingdom; Future TV, LBC, MBC, Dubai Television, and Rotana in the Middle East; and Zee TV and Star TV in India. Cellcast was founded in 2002 and is based in London, the United Kingdom.