Founded in 2007, BAT (http://brandaffinity.net) is reinventing the business of endorsement marketing for the online world by making it easy and affordable for advertisers of all sizes to launch ad campaigns featuring athletes and celebrities. Advertisers use BAT's Endorsement Platform to identify, license, and activate the most effective talent for their campaigns, based on brand and targeting considerations. Currently, BAT's Platform features more than 1,400 top athletes in markets nationwide, and is used by leading advertisers to build brand value and boost campaign performance. BAT's celebrity roster includes marquee active and retired players in nearly every sport, including Drew Brees (NFL), Josh Hamilton (MLB), Baron Davis (NBA), Brooks Robinson (MLB - Hall of Fame), Emmitt Smith (NFL - retired), and Lennox Lewis (Boxing).