Boursorama engages in online investment and media activities in France. It engages in the issue, placement, subscription, purchase, management, custody, and sale of securities; advice and assistance in asset management, and financial management and financial engineering; foreign exchange transactions; transactions in gold, precious metals, and coins; and the marketing of life insurance and endowment products. The company also engages in various financial, commercial, industrial, non-commercial, real estate or securities transactions. It operates directly or indirectly, on its own behalf or on behalf of third parties, acting alone or in concert, through the creation of new companies, the contribution of assets, partnerships, the purchase of shares or rights, mergers, joint ventures, partnerships, lease management, or payment in kind using assets or rights. The company was formerly known as FIMATEX S.A., which was changed to Boursorama in January 2003. Boursorama operates as a subsidiary of Societe Generale Group.