Bookassist drives direct booking strategies for hotels that lower their costs and increase their online business. Bookassist comprises an expert award-winning team with many years experience in the hospitality industry, in internet strategy and in enterprise level software design

Bookassist is a recognised and innovative industry leader. The company provides technology and online marketing for hotels, in particular developing and operating the award-winning and market-leading Bookassist booking engine for hotel reservations automation with PMS integration, channel distribution, agent/corporate interface and loyalty program capabilities. The Bookassist engine can be embedded in hotel and hotel group websites to offer immediate bookings with credit card validation for online customers, plus it offers full reporting and yield management for the accommodation provider. Associated products are Traffic Builder SEO management, Site Builder CMS-driven websites, GDS Manager for seamless GDS selling and Loyalty Manager for operating awards programs.

Bookassist has won design and business awards and is the market leader in its home base in Ireland. Bookassist has offices in Ireland, Spain, Czech Republic, France, Scotland, Poland and Italy.