Blyk was co-founded by CEO Pekka Ala-Pietilä, former president of Nokia Corporation, and Antti Öhrling, Chairman and CEO of Contra Group.

For both young people and advertisers, Blyk represents a totally new proposition.

Blyk has built a service around what young people want and need – free communication, ease of use and relevant messages from brands. Blyk has developed its offer by finding out what its members consider most valuable – this will evolve over time as their needs do.

Blyk allows advertisers to reach young people using the only channel that they carry with them everywhere. They can engage them in a dialogue, one that they are uniquely ready for, because they’ve opted in.

Blyk’s advertising products are based on the most dominant pattern of mobile behaviour among young consumers: getting a message and responding to it. Its offerings create awareness, build relationships and drive sales.