BlueRoads, Inc. provides enterprise partner opportunity management solutions for medium-to-large enterprises with complex multi-dimensional channels to conduct their marketing and selling activities. Its BLUEROADS 6 Channel Management Software-as-a-Service helps clients to collaborate with their partners by making partners focused on managing the sales opportunities in the channel. The company’s BLUEROADS 6 Active Participation Network includes the Foundation System, which provides a platform for managing administration and the business process backend; and a suite of Modules for user-facing functionality. Its services include ongoing channel strategy consulting, channel assessment, channel strategy, channel performance analysis, implementation and consulting services, training, technical account manager, and blue angel support services. The company was founded in 2001 and is based in San Mateo, California.