BlackFoot Inc.

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BlackFoot, Inc., a technology and services company, provides multi-channel campaign analysis and marketing intelligence management tools. It offers Analytix, a Web-based platform for multi-channel campaign analysis and data modeling that enables advertising agencies, marketers, and publishers to integrate their disparate data sources and specific business logic to develop marketing performance measurement and return-on-customer analysis. The company’s products also include Liber8or, which enable offline marketing to online activity measurement; digital marketing to e-commerce, call center, and site activity measurement; and analysis of media planning, market spend, and customer interactions, as well as data services, which offers monitoring, service level agreement, managed, and account manager services. In addition, it offers custom applications that offer data collection, cleansing, and normalization; ad operations; marketing data cube and dashboard development; and data modeling and advanced analytics services. The company was founded in 2004 and is headquartered in San Francisco, California with an additional office in Chicago. As of July 11, 2007, BlackFoot, Inc. is a subsidiary of MediaBank, LLC.

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