We help organizations create customers by humanizing themselves and their brands.

Beeline Labs, a boutique marketing strategy firm, helps you integrate the social in everything you do to build preference - for your products, your company, your ideas, your people, as a place to work.

We are a passionate bunch that build strategies and manage innovative programs that are not just based on Web 2.0 technologies, but are born at the confluence of marketing, innovation, and social sciences.

We’ve worked with FedEx, Sun, Intuit, TJX, Microsoft, and others to activate real and measurable change by leveraging the ultra-social nature of people. (And, alas, we do occasionally rescue botched early social media projects.)

The Labs Part
The “Labs” part of Beeline Labs focuses on researching how social media is changing business, media and culture. Our most recent study, The 2008 Tribalization of Business Study, conducted with Deloitte and the Society for New Communications Research, explored the effectiveness of online communities in businesses, non-profit and educational organizations.