bebe stores, inc. engages in the design, development, and production of women’s apparel and accessories. Its products include a range of separates, tops, dresses, active wear, and accessories in career, evening, casual, and active lifestyle categories. The company markets its products under the bebe, COLLECTION bebe, BEBE SPORT, bbsp, and bebe O brand names primarily through retail stores. As of July 7, 2007, bebe stores, inc. operated 273 retail stores, including 198 bebe stores, 54 BEBE SPORT stores, 20 bebe outlet stores, and 1 boutique accessory concept store in the United States, Puerto Rico, the U.S. Virgin Islands, and Canada. The company also markets its products through its online store at bebe.com, and through its 14 international licensee operated stores. bebe stores, inc. was founded in 1976 and is headquartered in Brisbane, California.