ACNielsen BASES is a market research firm that provides new product forecasting and consulting for marketers of consumer package goods in the United States. Its services include concept screening, concept development, concept/product development, positioning/marketing strategy, test market, new brand launch, manage existing brand, and restage services. The company involves in consumer research techniques to estimate the sales potential of new product initiatives prior to market entry. It serves food and beverage products, personal care goods, household products, healthcare/pharmaceutical products, and pet products markets. ACNielsen BASES was formerly known as The BASES Group and changed its name to ACNielsen BASES in 1998. The company was founded in 1977 and is headquartered in Covington, Kentucky. As of 06/30/1998, ACNielsen BASES is a subsidiary of ACNielsen.