We're delighted that you are reading about Base One here because it is on communities like LinkedIn, where many of the most exciting new opportunities in B2B marketing are to be found.

We have grown to become one of the leading independent European B2B agencies by building strong brands and helping them communicate across all kinds of media, which means using the right balance of traditional outbound channels such as advertising and direct mail, and incorporating search and social media techniques to help our clients capitalise on changes in buyer behaviour. The world of B2B marketing is very different from how it was when we started and clients – such as PayPal, British Gas Business, Rackspace, Saab, Juniper Networks, Dun & Bradstreet and many others – know that the work we do starts with a thorough understanding of buyer motivations.

This understanding, combined with a multi-discipline capability and a hunger for seeking out new strategic and creative opportunities, has helped us not only to grow steadily and profitably but has also given us one of the highest staff retention rates in our sector.