Backbone Media, Inc. operates as a Web site design, development, search engine marketing, and blogging strategies company. The company specializes in integrated search engine marketing and Website design strategies for business-to-business and high technology companies. It provides search engine marketing services, such as search engine optimization, linking strategies, consulting, online advertising, and corporate blogging; Website design services and brand/identity development; and custom Web development services, including content management and custom Web applications. The company’s design services include logo design, business cards, brochures, direct mail, newsletters, logotype and graphics standards, and letterheads. Backbone Media, Inc. was founded in 1996 and is based in Waltham, Massachusetts.