Archer/Malmo, Inc. operates as a marketing service company. The company offers strategic media planning; account planning; brand strategy; consumer, market, and media research; and marketing consulting services. It also provides event media concepting and coordination, and post-performance evaluation; direct marketing services, including database marketing, database development and analysis, data modeling, direct mail, direct response advertising, lead generation, e-mail marketing, and B2B telemarketing; and public relations services that include publicity, event marketing, strategic philanthropy, crisis communications, issues management, sponsorship development, government relations, and community relations services. In addition, the company offers proprietary event development services, such as brand integration into special events, trade shows, product launch events, media events, and sponsorship negotiation and activation services. Archer/Malmo, Inc. was founded in 1952 and is based in Memphis, Tennessee.