Arc Worldwide provides marketing solutions. It provides direct marketing services, including relationship strategies, campaign strategy and management, acquisition / retention / loyalty programs, predictive modeling and analytics, multi-channel contact management, direct response creative, and database strategies/designs, as well as shopper marketing services, such as consumer retail strategies, consumer path to purchase, channel, category and retail strategy, retail environment design, on-premise and off-premise, activation programs, package designs, merchandising / displays / collateral, and walking brands. The company also offers promotional marketing services, including sales promotion and trade promotion development and execution, product sampling and demonstration, event development and execution, sweepstakes/games development and execution, premium development and fulfillment, sponsorships, and vendor management. In addition, it provides interactive marketing services, such as digital marketing strategies, segmentation/profiling/consumer analysis, user experience strategies and designs, digital content and creative development, digital branding, Website/micro-site development, online campaign development, technology strategy, application development, systems implementation, and digital relationship strategy and management. The company was founded in 2004 and is headquartered in Chicago, Illinois. Arc Worldwide, Inc. operates as a subsidiary of Leo Burnett Company, also part of Paris-based Publicis Groupe, the world's fourth largest communications company.