Arc Worldwide, Inc. operates as a global marketing-services company. The company provides direct/database, interactive, promotional, and shopper marketing solutions. Its direct/database marketing solutions include relationship strategy, segmentation/ profiling/consumer analysis, campaign strategy and management, acquisition/retention/loyalty programs, predictive modeling and analytics, multi-channel contact management, direct response creative, and database strategy/design. The company’s interactive solutions include digital marketing strategy, segmentation/profiling/consumer analysis, user experience strategy and design, digital content and creative development, digital branding, Web site/micro-site development, online campaign development, technology strategy, application development, systems implementation, and digital relationship strategy and management. The company’s promotional marketing services include sales promotion development and execution, trade promotion development and execution, product sampling and demonstration, event development and execution, sweepstakes/games development and execution, premium development and fulfillment, sponsorships, and vendor management. Its shopper marketing services include consumer retail strategy, consumer path to purchase, channel, category and retail strategy, retail environment design, on-premise and off-premise, activation program, package design, merchandising/displays/collateral, and walking brand services. Arc Worldwide, Inc. was founded in 2004 and is headquartered in Chicago, Illinois. Arc Worldwide, Inc. operates as a subsidiary of Leo Burnett Company.
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