Arbitron Inc. (NYSE: ARB) is a media and marketing research firm serving the media—radio, television, cable, online radio and out-of-home—as well as advertisers and advertising agencies in the United States. Arbitron’s core businesses are measuring network and local-market radio audiences across the United States; surveying the retail, media and product patterns of local-market consumers; and providing application software used for analyzing media audience and marketing information data. The company has developed the Portable People Meter™, a new technology for media and marketing research.

Through its Scarborough Research joint venture with The Nielsen Company, Arbitron provides additional media and marketing research services to the broadcast television, newspaper and online industries.

Arbitron’s marketing and business units are supported by a world-renowned research and technology organization located in Columbia, Maryland.

Information Services

Local radio ratings in the United States

Network and national radio audience measurement in the United States

Online radio ratings in the United States

Local market and regional qualitative consumer and media usage information in the United States

Software services to help customers analyze and understand media and consumer data

The next generation

The Portable People Meter (PPM™) is a portable, cell-phone-sized device that electronically tracks exposure to radio, broadcast television and cable media as consumers wear it throughout the day.

PPM ratings are based on audience estimates and are the opinion of Arbitron and should not be relied on for precise accuracy or precise representativeness of a demographic or radio market.

© 2009 Arbitron Inc. All Rights Reserved