aQuantive, Inc. and subsidiaries operate as a digital marketing company in the United States. It operates in three segments: Digital Marketing Services, Digital Marketing Technologies, and Digital Performance Media. The Digital Marketing Services segment consists of various interactive and international agencies that provide Web site development, interactive marketing, and creative development and branding services. Its products and services include customer-focused Web sites, enterprise Web sites, interactive marketing, and creative development and branding services. This segment serves companies in the financial services, travel and entertainment, retail, consumer packaged goods, pharmaceutical, technology, and telecommunications sectors. The Digital Marketing Technologies segment provides software suite that enables agencies and enterprise marketers to manage their digital marketing effort, including planning campaigns, displaying ads, and optimizing their Web sites. This segment also offers Accipiter that provides Web publishers an ad serving solution, which enables the publisher’s direct sales force to maximize revenue, earned from premium display and text placements. The Digital Performance Media segment provides online advertising networks, which include DRIVEpm and MediaBrokers that serves as intermediaries between online publishers and advertisers by procuring online advertising inventory primarily from publishers and reselling to advertisers; and Franchise Gator, an Internet-based franchise pay for performance marketing service, which offers profiles of franchise opportunities and businesses from various industries. This segment’s customers comprise interactive agencies and direct advertisers, and companies offering franchise opportunities. The company was founded as Avenue A, Inc. in 1997 and changed its name to aQuantive, Inc. in 2003. aQuantive is headquartered in Seattle, Washington. As of August 13, 2007, aQuantive is a subsidiary of Microsoft Corp.