Apture provides the first rich communication platform that allows people to intuitively experience the web. With just one line of code, publishers and bloggers can quickly and easily turn flat pages of text into a compelling multimedia experience. Apture gives content creators the power to find and incorporate relevant multimedia items directly into their pages. Readers can then access these items without ever leaving the page, providing them with a deeper and more meaningful web experience.

Apture was founded by three Stanford Alumni and initially sprung out of conversations with the Stanford Knight Fellows, a group of distinguished Journalists from all over the world, on how to improve online news. Apture is privately funded and headquartered in San Mateo, CA.