Founded in 1992, AIMIA is the peak industry body for interactive content and digital media in Australia.

AIMIA exists to:
Deliver services and initiatives that help AIMIA members grow their businesses in the Digital Media industry.
Develop and grow the markets for AIMIA member's services and products.
Identify and develop export opportunities in Digital Media for AIMIA members.
Represent AIMIA members and the Digital Media industry nationally and internationally with government, education, media and the broader business community.

AIMIA Member Services include:
Digital Media Industry development initiatives and activities
Business and consumer market development
Education and training
Industry standards, guidelines and codes of practice
Consumer education
Industry and consumer research
Export assistance (TradeStart)
International trade missions
Forums, seminars, and conferences
Networking events
Annual AIMIA Awards program
Government lobbying and policy development
Insurance and legal services