3DO Co. engages in the development, publication, and distribution of interactive entertainment software. It develops products for various multimedia platforms, including personal computers; the Internet; and advanced entertainment systems, such as the PlayStation®2 computer entertainment system, Xbox, and the Nintendo GameCube™ and Game Boy® Advance systems. Its brands include Army Men, Cubix, Heroes of Might and Magic, High Heat Baseball, and Might and Magic. Its software products cover various genres, including action, strategy, adventure/role playing, sports, and family entertainment. The company distributes its products through various retail outlets, including mass merchants, warehouse club stores, computer and software retail chains, other specialty retailers, and Internet retailers. It distributes and sells interactive entertainment software in North America through direct relationships with major retail customers, as well as through third party distributors. In addition to its internal sales, the company also utilizes independent sales representative firms. Internationally, the markets include United Kingdom, Europe, Asia, Latin America, New Zealand, and Australia. Its competitors include Acclaim Entertainment, Activision, BAM Entertainment, Eidos, Electronic Arts, Infogrames, Interplay, Lucas Arts, Midway, Sega, Take-Two Interactive, THQ, Ubi Soft International, Vivendi Universal, Sony, Microsoft, Nintendo, and The Walt Disney Company. The company was formerly known as SMSG. It was founded in 1990 and is headquartered in Redwood City, California.