ACTON Marketing is a full-service direct marketing organization that provides complete direct mail marketing programs for financial services clients.The response-driven strategies include complete creative, production and training services.

ACTON was the first marketing company, in 1982, to promote Free Checking using its Customer Acquisition strategy. Since then, hundreds of financial institutions have used the program to increase account openings, build deposits, and improve customer retention.

Besides popularizing and helping spread Free Checking across the nation, ACTON Marketing has introduced other innovations to financial services marketing. ACTON statisticians developed the TasC computer model to locate the best-of-the-best areas to target prospects and achieve the greatest response. ACTON Marketing is the only company that uses response-generating Marketing to Women techniques for financial services, which it introduced to the industry in 2003.

ACTON Marketing also offers creative and campaign strategies for media besides direct mail marketing.