29West is the leader in high-performance, low-latency messaging solutions for financial institutions. With its initial release in November 2004, 29West’s Latency Busters® Messaging (LBM) set a new standard in performance for financial market messaging and has since been deployed in more than 120 firms worldwide. With the introduction of Ultra Messaging® for the Enterprise (UME) at the end of 2006, 29West brought the unique Parallel Persistence® design to guaranteed messaging. Where other solutions send first to a store and then to the end receiver, 29West UME solutions send to the end receiver in parallel with delivery to the store, resulting in dramatic increases in throughput and drops in latency. With offices in Chicago, New York, London and Tokyo, 29West supports the financial markets worldwide.