24/7 Real Media, Inc. operates as a global digital marketing company. Using its ad serving, targeting, tracking, and analytics platform, as well as search marketing capabilities and global network of specialized Web sites, the company offers media services and software products and services for advertisers and publishers to engage their target audiences with precision and transparency. The company operates through its three principal lines of business, Media, Search, and Technology. The Media business enables advertisers to enhance the reach of their ad campaigns through the Global Web Alliance, a group of affiliated Web sites and campaign targeting options within the Global Web Alliance. The Search business provides search engine marketing services to advertisers, as well as offers services to search engines to enhance the relevancy of their Web site listings and report on advertising campaigns for their advertisers. 24/7 Real Media offers search services utilizing its proprietary Decide DNA technology, which automates, manages, tracks, reports, analyzes, and optimizes search engine traffic. The Technology business provides online advertisement serving, analytics, and behavioral targeting services to publishers using its proprietary OAS advertisement serving software. The company sells its products and services through a sales and marketing organization in 12 countries throughout North America, Europe, Asia, and Australia. 24/7 Real Media was founded in 1998 and is headquartered in New York, New York. As of July 13, 2007, 24/7 Real Media Inc. is a subsidiary of WPP Group plc.