Are LinkedIn Groups that prevent access to external blogs cutting the value their groups have to offer members ?
Perhaps LinkedIn members can help me, I don't understand groups who deny links to the wider internet.
There's so much good stuff out there, why insist content has to stay in LinkedIn, where it is not as visible to the outside world ? Isn't the point of the internet to have information accessible globally ?
For example, if your members have a choice between publishing to their own blog, and publishing inside your group, are you not deterring more able members from joining the group, and hence lowering the value of the group output ?
And the slight feeling of censorship feels alien to the web ethos of freedom of expression.
I'd appreciate membership thoughts on this.
Regards, Peter.
Good Answers (12)
Jon D.
Social Media Week Awards 2012 : Winner Social Media Personality of 2011 Jon Davey | speaker strategist Call 01753 852904
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I’ve taken two opposite approaches with my groups to see what happens
I now filter all the new discussion posts on my Business in Berkshire Group
Initially this was driven by competitors simply posting news of their events on my group which irked me but in the interest of openness I allowed it until a few greedy folk went a step too far.
I have found that actually people want to know someone is in control. They don't want to be bombarded with sales messages taking them off to other websites so someone can simply add another visitor to their web stats...
If the link is off to content that has some real depth to it and it has been pointed out by a third party, not the owner, this adds great value for the group.
People want to learn and engage in real discussions... they want people to ask real questions and for others to respond with real answers and not simply keep telling us how great they are at whatever they do.
This seems to be working for the BinB Group…
In my Social Media Directors Group I have left the door wide open with the proviso that if someone just keeps posting links and doesn’t engage in the group conversations then they are asked to stop simply spamming the group… if they ignore the request they, as individuals, are blocked from posting further.
I also allow anyone to join the SMD Group whereas the BinB group requires some real connection to Berkshire, UK be that family or business related.
Ultimately to comes down to quality of the group and the engagement therein… setting up groups that just get full of people spamming is very easy and of little real value to anyone as nobody is really listening.
Links:
Ivor K.
21900 LION+Connector+Internet Marketing+Social Media Marketing Trainer+Local Mobile Marketing=Gaining MORE Sales now ;-)
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Peter you are a LION & therefore by nature open - open to new ideas, people & incoming thoughts.
I too am a LION & open. This is how we think.
Open groups allow for this too sharing information for a wider audience.
It has been shown that sharing is our greatest pleasure before family & sex.
Some people are wired differently & prefer to be closed (opposed to open) they don't see or feel the benefits of open.
My conclusion is therefore that closed groups ate generally managed by a different mindset. I have had many online & offline conversations about open or closed networks - it is a polarising view! You are either open or closed!
Open is part of our communication evolution............
I was taught by Ecademy a long time ago - OPEN RANDOM SUPPORTIVE or CLOSED SELECTIVE CONTROLLING.
Organisations, politics & Govt have been the latter - look at the Middle East & Egypt
Our new world order is based on the former.
It takes time for systems, organisations & people to catch up with thinking & technology.
Ivor
JD G.
SOCIAL BRANDING Specialist ♦ SOCIAL NEUROMARKETING Consultant Focused on LinkedIn ♦ Global Speaker on LinkedIn
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Couldn't agree more, Peter.
Sometimes it's more than a "slight feeling of censorship" in the LinkedIn group forum, and a sad state of affairs when we are edited (or banned) for content.
That said, many group managers feel that this practice of hijacking group discussions, and taking members to external sites, even if they enhance the exchange, has become too pervasive and negatively impacts the Discussion board. Methinks that this is the primary reason why LinkedIn installed the Promotions tab.
Whereas many of these reroutes can add rather than detract value from the discussion, if a group manager doesn’t want you to steer people away from the exchange (as stated in the bylaws), then we must abide. Yes, it is restrictive and hints at the denial of First Amendment rights. But all participants have a responsibility to preserve the integrity and sanctity of the group and nurture their fellow members. By definition, that is good social networking.
I also think that people are more educated about LinkedIn groups today. They know when someone is just using the platform for their own gratuitous plugs. A great many people tell me that the shameless promotion that occurs here is why they shy away from the groups in the first place.
The URL game isn’t going away anytime soon. You’re always going to see people try to slip one past the gatekeeper.
Madrixo L.
Graphic Design Professional and Software Developer.
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While I do respect freedom of speech, sometimes it's good to keep things censored/behind the doors. There are some groups that have certain goals and don't need extreme visibility or large quantities of members but quality content and contribution while at same time respecting their members privacy. With so many groups on Li, I'm sure you can find some that fit your requirements. It's like a big cake with a slice of it for each of us, now how would it be to force all to eat their cake at the spot and not when/where they want to?
Kimberly A. C.
Exceptional Administrative Assistant at Missouri State/Webmistress of Women's Basketball Online
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I find there is typically little value in blog posts in groups. The author/poster is generally less interested in actually having a discussion than they are trying to generate hits their blog. I find myself spending little time in the groups you would consider being open to "freedom of expression" because it is blog link after blog link after blog link after blog link....I don't go to a "discussion" board to look at a list of blog links.
A group owner/manager has the right to moderate their group as they see fit and I appreciate the ones who strive to foster meaningful discussion amongst members rather than allow it to turn it to a junk folder.
- -.
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Peter, as a group owner myself, I have debated about this question. I solicited feedback from the members of the group. The overwhelming majority of the people who responded was to keep it closed. For now, that's how I'm proceeding. The door is still open but I will need to see/hear good compelling reasons why it would be better to open it. Great discussion
Rod S.
SALES and MARKETING ALIGNMENT Specialist ♦ Lead Generation Strategist ♦ Global Speaker on Alignment ♦ Podcaster
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Peter
In an ideal world yes. But there is a sizeable minority who want to daily multipost and spread their blog all over groups, I have even read marketing experts tell people to post each blog posting in all your groups.
One person's "web ethos of freedom of expression" is another person's irritation.
Sahar A.
Diversity& Inclusion|Leadership training|Social Media Marketing|Social Media Training|Public Speaker|Culture Competence
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Sorry I prefer closed groups I can never know what will happen to anything I publish into an open group
I control my posts and everything I have online through reputation management so I would protect my brand so I rather control what is shown online and how but this is a very personal approach
Vasco Phillip D.
Head of media production in Aberystwyth at ptara.com
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Peter,
There is freedom of speech and anarchy of speech. You don't swear in front of children, you don't shout "fire" in a crowded movie theatre, and that Politburo Satanist Church that screams at funerals are just over the line. Spam is also annoying.
If I join a group, I expect there to be some limits to discussion. In a history group, I don't expect people to sell me sunglasses. In a telecoms group, I don't expect people to talk about the latest Kung Fu film. (The history of sunglasses may work, or the infrastructure of the sound in the film, but it has to have some kind of hook.)
Now, it is up to the group owner to decide what the limits of discussion will be. External links could contain things that offend members, that change in content, etc. I personally do use them (when they are related to the topics of discussion), but I understand that some people oppose them.
Part of freedom of speech is the right not to hear things that offend or frighten us, or things that waste our time. If I buy a Disney film, and it says rated U (or G), I expect that the princess will not be decapitated.
That said, what you are talking about is not even related to censorship.
Don't expect to get free advertising in the New York Times, and don't expect to get it in every LinkedIn Group. You make the group, you make the rules.
Donna K.
Founder/CEO, The Donna Krech Companies
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I understand how you feel. There are some groups I feel there's nothing but external links, and there are other groups that I feel would benefit from people posting external links (what are the members of this group reading?)
I think it just depends on the group though, especially if its highly targeted, you could just create your own.
Robert N.
Information Technology & Business IT Services Consultant.
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"Are LinkedIn Groups that prevent access to external blogs cutting the value their groups have to offer members ?"
No, they are not.
Or more accurately, no they need not be cutting value: the answer, as it so often must be, is "It depends!" In some cases blocking such content enhances value by improving the signal to noise ratio of the group.
"There's so much good stuff out there, why insist content has to stay in LinkedIn, where it is not as visible to the outside world ? Isn't the point of the internet to have information accessible globally ?"
You're confusing the internet with the web, and both of them with the purpose of any LinkedIn group. And no, the point of the internet isn't de facto _just_ that of having information accessible, globally or otherwise.
As for why groups put limits in place: I have a simple test in those groups I own or manage: is this a matter for discussion or merely a point of information. If it is simply informational [and it's relevant to the groups' membership or interests] then I allow it. If it's a matter for discussion then I do not: if the issue was of sufficient importance that it deserved attention from and input by fellow group members then in simple courtesy it should have been published directly within the group in the first place. Publishing it externally splits any commentary or responses between two different places in a counter-productive manner that reduces value for the goup.
Steven L.
Community Manager at Voice123/VoiceBunny
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You know eventually they will allow it. It is just part of the cycle.
I remember how Facebook, Linkedin, Twitter all started...It starts off with a noble mission, and eventually turns into everything else out there. It is whittled down to a wide open community.
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Christine H.
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It depends on their goals, Peter.
Diňésh R.
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Greetings Peter:
Create your own - if you cant change them or follow group profile
Regards,
-Dinesh
Ed H.
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Peter, you must be new to LinkedIn. There are 2 kinds of groups:
Open: These are the groups who make their content visible to non-members. They may be just as, even more, or less fussy about who can actually join a group than...
Members-only: This is how groups always used to be until about a year ago. Content shared within the group can be viewed only by those within the group.
Groups that have been in existence for a while already before the option of going "open" was available might prefer to stay members-only, instead of going open for a host of reasons but it's a good question to ask the group leadership (owner, managers, etc).
Dave M.
Professional trade show booth traffic builder and party entertainer. Corporate and private sector events.
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Do what I did... I created a group that allows anyone to post anything at all...
Bernard G.
Programme, Project & Change expert
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Groups cannot stop members accessing any content, btu arenot obliged to host this inetrnally, in fact doing so would often be breaching the IP rights of the blog writer. Groups often carry links to external content, but this is entirely at the choice of the group manager and members.
It is in no way censorship - no media is forced to carry every blog that exists out there, and in fact that would rapidly become unworkable.
Wallace J.
Multimedia Producer, i3D Programmer, Acrobat 3D PDF, Android App, Virtual World & iTV Design, Kindle, Nook & Sony eBooks
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Each group member has an entirely different perspective on this; there's no right answer
