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Jon B

Sr Emerging Channels Strategist at Digitas

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How do you define innovation?

Innovation. We all use the word. But what does it mean?

About 18 months ago, I asked this question, and got quite a few fantastic answers. This year, I would like to broaden our apparatus, asking this question on LinkedIn, Twitter, FriendFeed, Facebook and on my blog.

The goal of this project is as follows:
To create a crowdsourced definition of innovation.

And in the interest of keeping this interesting, all answers will be published in my first ebook: Innovation in 2009.

To participate please do one of the following:

* Submit your one line definition of innovation in the comments below.
o Innovation is...
o Innovation means...
* Tweet your definition of innovation and include the hashtag #Novate

Please feel free to share this project on your own blogs as well as through any other relevant social channels.

New Project: http://jburg.typepad.com/future/2009/01/redefining-innovation-2009.html
Original Project: http://jburg.typepad.com/future/2007/08/one-line-survey.html

posted 10 months ago in Blogging | Closed

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Answers (8)

 

Erica F

Social Media Optimizer, Publisher at ALC Publishing, President of Yuricon

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Best Answers in: Blogging (19), Internet Marketing (16), Using LinkedIn (15), Business Development (10), Small Business (5), Writing and Editing (4), Advertising (3), Viral Marketing (3), Public Relations (3), Communication and Public Speaking (3), Web Development (3), Job Search (2), Staffing and Recruiting (2), Search Marketing (2), Positioning (2), Career Management (2), Professional Networking (2), Customer Service (1), Freelancing and Contracting (1), Government Contracts (1), Compensation and Benefits (1), Work-life Balance (1), Direct Marketing (1), Customer Relationship Management (1), Sales Techniques (1), Business Analytics (1), Change Management (1), Branding (1), Product Design (1), Professional Books and Resources (1), Professional Organizations (1), Incorporation (1), Starting Up (1), Telecommunications (1)

Innovation is the answer you come up with when there's no ready-made answer to be had.

posted 10 months ago

 

Scott K

SVP Entertainment + Strategic Partnerships at IndoorDIRECT

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Innovation is the art of seeing before being seen

posted 10 months ago

 

Kent K

CEO at The Media Maquiladora

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Best Answers in: Internet Marketing (1)

Innovation first requires a well grounded, well rounded purview of the current landscape of needs and tools/technologies/thoughts (T/T/T). The resultant combination of T/T/T, aligned with a goal to meet existing needs is an innovation. This is not to be confused with a revolution or paradigm shift, which is the creation of a new set of needs.

posted 10 months ago

 

Douglas Y

eCommerce and Software Expert, Innovator and Strategist

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Innovations are directed results which defy expectations and/or existing conceptual models, offering something of value that was previously unanticipated.

Here is the thinking:

1) The key to innovation in my mind is the unanticipated nature of it-- something planned or obvious is not judged innovative. It cannot be obvious (unless you truly believe adding a 4th razorblade is innovative rather than evolutionary).This also accounts for why a copycat is no longer innovative-- it is now within people's expectation set.
2) Innovation is not about the process, but the result. The path via which someone got to the output is immaterial (excepting, of course, when the process is the output). The form is also immaterial as physical objects, ideas, plans or methods are all able to be considered innovations.
3) The results must be directed or created. If, for instance, blood tests defied expectations, even if valuable, they would not be considered an innovation.
4) In general, the further from the existing expectations/models and the greater the value, the more innovative something is judged to be. The closer to expectations/models and the less value, the less innovative it is judged to be.

posted 10 months ago

 

Louis R

louis(at)r2computing.com; Business Technology Coach, Author of NearlyFreeIT.com

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Best Answers in: Enterprise Software (4), Web Development (4), Government Policy (3), Computers and Software (3), Job Search (2), Mentoring (2), Economics (2), Internationalization and Localization (2), Advertising (2), Project Management (2), Supply Chain Management (2), Starting Up (2), E-Commerce (2), Software Development (2), Using LinkedIn (2), Regulation and Compliance (1), Venture Capital and Private Equity (1), Staffing and Recruiting (1), Treaties, Agreements and Organizations (1), Contracts (1), Events Marketing (1), Internet Marketing (1), Business Development (1), Graphic Design (1), Business Analytics (1), Corporate Governance (1), Change Management (1), Organizational Development (1), Planning (1), Commodity Markets (1), Personal Investing (1), Career Management (1), Ethics (1), Business Plans (1), Small Business (1), Blogging (1)

Innovation is the crafting of a new solution to an unanticipated problem.

posted 10 months ago

 

Israel B

Social Media Marketing / Enterprise2.0 Strategy

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A good definitions of corporate innovation I recently encountered with is "the profitable implementation of ideas". However, I don't think it is the best definition, since the word "profitable" requires another discussion and since it ignores the process of getting new ideas.

Links:

Israel B also suggests this expert on this topic:

posted 10 months ago

 

David F

A trader who became a builder. Finding meaning in the noise. Collaborator, cross-pollinator, entrepreneur. Proud father.

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Innovation is Inspiration-Insight-Action

a) Seeing something different that no-one else sees (Inspiration)
b) Distilling that inspiration into an actionable insight (Insight)
c) Rallying your resources to bring that insight to life as a beautiful product / service / experience (Action)

posted 10 months ago

 

Dvir R

VP Sales & Marketing at Intlock

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Innovation is the force behind constant revenue growth.
Innovation means collaboration and knowledge sharing.

Dvir R also suggests these experts on this topic:

posted 10 months ago