Chris H.
Creative Catalyst, Pioneer, Holistic Business Strategist, Creative Technologist and So Much More
I am trying to build a reference section for The Social Media Playbook. Can you please share with me your favorite Social Media related books (with links) so that I can include it in my book and publish on our Web site?
This would be very helpful - its where I am going to start The Social Media Playbook blog, by honoring all the other authors out there in this space (many of which we know personally, and some of which are being emailed right now ;)
Answers (43)
David B.
VP Emerging Media at digital agency 360i; strategist, speaker, columnist
Best Answers in: Advertising (1), Writing and Editing (1), Blogging (1)
Wikinomics is a decent guide to changes with social media, even if it's a little dry and not the most inspiring business book.
Taking a step further back and understanding the role search engines play in all this, I'd recommend John Battelle's The Search.
For a precursor to social media, one written 150 years before social media existed as we know it, I'll throw out Extraordinary Delusions and the Madness of Crowds by Charles MacKay. And then there's the modern counterpart to that with The Wisdom of Crowds.
Links:
Rob C.
Director, Insights and Measurement at Edelman
Best Answers in: Blogging (3), E-Commerce (2), Writing and Editing (1), Business Analytics (1)
On my own bookshelf I've Shel Holtz & Neville Hobson's 'How to Do Everything with Podcasting' (amazon: http://www.amazon.com/How-Do-Everything-Podcasting/dp/0072263946/ref=pd_bbs_sr_1?ie=UTF8&s=books&qid=1202356098&sr=8-1), Joseph Jaffe's 'Join the Conversation' (http://www.amazon.com/Join-Conversation-Marketing-Weary-Consumers-Partnership/dp/0470137320/ref=pd_bbs_sr_1?ie=UTF8&s=books&qid=1202356153&sr=1-1) and Shel Israel & Robert Scoble's 'Naked Conversations' (http://www.amazon.com/Naked-Conversations-Changing-Businesses-Customers/dp/047174719X/ref=pd_bbs_sr_1?ie=UTF8&s=books&qid=1202356253&sr=1-1).
Not so much Social Media related, but I personally think worthwhile for anyone entering the space: How to Sell Yourself to Others: Tested Roads to Business Achievements and Social Popularity By Elmer Wheeler. I was loaned a copy of this by my Granddad when I was in my mid-teens and took much of the lessons within to heart. Sadly out of print, but may be available in your local library.
Kin L.
API Evangelist at CityGrid
Best Answers in: Web Development (4), Software Development (3), E-Commerce (2), Conference Planning (1), Internet Marketing (1), Viral Marketing (1), Customer Relationship Management (1), Product Design (1), Computers and Software (1), Telecommunications (1), Using LinkedIn (1)
Now is Gone by Geoff Livingston.
Paul H.
Chief Technology Officer, Digital Operations at Editorial Projects in Education
"We the Media" by Dan Gillmor is a classic in the field of "citizen journalism."
Yochai Benkler's book, "The Wealth of Networks: How Social Production Transforms Markets and Freedom," lays the intellectual groundwork for the success of social media.
Links:
The one I like which you've probably read is James Surowiecki's "The Wisdom of Crowds"
Links:
Ron F.
Video Enhanced Marketer Experienced in Software, Biophysics, and Electronics Technologies and Their Ecosystems
I find this three volume set and its online table of contents very useful for both new web design as well as a pre-qualified list of top researchers: The Internet Encyclopedia (2004), Edited by Hossein Bidgoli.
Links:
One that is not so "Mainstream" is Mobilizing Minds -
It focus a lot on the economics of internal collaboration and touches a bit on social media tools.
Links:
Daniel T.
Solving your business problems: Writing, SEO, Social Media
Best Answers in: Blogging (5), Internet Marketing (1), Viral Marketing (1), Telecommunications (1), Using LinkedIn (1)
The Long Tail by Chris Anderson is an important starting point, along with WIkinomics, and I'm also a fan of Communities Dominate Brands.
But I wouldn't simply reference print authors. I'd also make sure all the notable, interesting, and semi-notable websites and blogs are also listed. For instance, Mashable, which is dedicated to social site news (http://mashable.com/)
I'd also echo the recommendations for Shel Holtz and Joseph Jaffe.
Links:
Clarification added February 7, 2008:
Oh, and in case you do list blogs, I forgot my own:
http://www.thewayoftheweb.blogspot.com
Geoffroi G.
Management de l'innovation et entreprise 2.0 (Open Innovation, Living Lab, SmartCity). Conseiller sénior chez Atelya.
The New Influencers: A Marketer's Guide to the New Social Media
by Paul Gillin
A lot of great perspective.
Links:
Generation Me by Jean M. Twenge is a good book describing the younger generation
Links:
A couple popular ones:
"The Influentials" by Ed Keller & Jon Berry
"Six Degrees" Duncan Watts
And I'll echo Wikinomics & The Search as well.
Links:
Hey Chris, I like Henry Jenkins' Convergence Culture, and anything by Larry Lessig to get a feel for the landscape and some of the change that's afoot.
Jon Udell is very prescient wherever he's blogging, and there are many others. In no particular order: Steve Rubell's Micropersuasion, Jarvis's Buzz Machine, Publishing 2.0, Nick Carr's Rough Type, Matt McAlister's Inside Online Media, danah boyd's blog essays, collected under zephoria/thoughts, and countless others which I consume on other days.
The book I am thinking of is called Link or Linked, can't remember which. It's about networks.
d
Now Is Gone should be on your list!
Christina W.
Bringing Great Products Into the World
Best Answers in: Starting Up (1), E-Commerce (1)
Josh Porter's Booklist is fantastic .. check it out. I just Finished "The Well" and enjoyed it immensely.
Links:
Christina W. also suggests this expert on this topic:
Brown, J., & Isaacs, D. (2005). The world cafe. San Francisco: BerrettKoehler.
Cross, J. (2003). Informal learning: The other 80%. Available at http:// intemettime.com.
Cross, R., & Parker, A. (2004). The hidden power of social networks: Understanding how work really gets done in organizations. Boston: Harvard Business School Press.
Goleman, D. (1995 ). Emotional intelligence: Why it can matter more than IQ. New York: Bantam.
Locke, C., Weinberger, D., Levine, R., & Searles, D. (2000). The cluetrain manifesto: The end of business as usual. Cambridge, MA: Perseus Books
Wheatly, M. (2002). Turning to one another: Simple conversations to restore hope to the future. San Francisco: Berrett‑Koehler.
Brown, J. S., Denning, S., Groh, K., & Prusak, L. (2004). Storytelling in organizations. Burlington, MA: Butterworth‑Heineman.
Brown, J. S., & Duguid, P (2000). The social life of information. Boston: Harvard Business School Press.
Conner, M., & Clawson, J. (2004). Creating a learning culture. Cambridge: Cambridge University Press.
Dawson, R. (2001). Living networks. Upper Saddle River, NJ: Financial Times Prentice Hall.
Senge, P M., et al. (1994). The fifth discipline fieldbook: Strategies for building a learning organization. New York: Nicholas Brealey.
Stewart, T (2001). The wealth of knowledge: Intellectual capital and the twenty‑first century organization. New York: Currency.
Wenger, E., McDermott, R., & Snyder, W M. (2001). Cultivating communities of practice. Boston: Harvard Business School Press.
Links:
I'm surprised nobody has mentioned Malcolm Gladwell's "The Tipping Point"? Or is that too obvious...
Links:
I have not seen Wiki Patterns mentioned yet, nor Smart Mobs.
Eryn E.
Managing Director + Sustainability Officer | Footprint :: Sustainable Talent
"Love is the Killer App," Tim Sanders [also a great speaker if you have the opportunity to catch him live]
As background on where we are in social media today: Pine & Gilmore, "The Experience Economy" and Gladwell's "The Tipping Point"
Links:
Albert-Laszlo Barabasi's Linked is a very good basic text. It's a little outdated as it largely predates social media as we know it, though it does anticipate a lot of the things we now take for granted in the web (etc.) environment.
Another key source would of course be Howard Rheingold's The Virtual Community. It also predates Social media as we know it, but I think it's pretty important to know about online community antecedents to understand social media and social networking and its potential.
Links:
"The Long Tail" by Chris Anderson which is more about economics as it relates to social media and the internet. "Wikinomics" of course. And "The Wisdom of Crowds" by James Surowiecki
Loretta D.
Corporate Director, Organizational Learning & Leadership at Health Quest System
Wikipatterns http://www.amazon.com/gp/product/0470223626/ref=lst_llp_sl-0?ie=UTF8&coliid=I1VOYAUH5WOZ9X&colid=2C84UR9LRKPIL
Now Is Gone: A Primer on New Media for Executives and Entrepreneurs
http://www.amazon.com/gp/product/0910155739/ref=wl_it_dp?ie=UTF8&coliid=IFJJEM1HKJ3GD&colid=2C84UR9LRKPIL
Collective Intelligence: Mankind's Emerging World in Cyberspace
http://www.amazon.com/gp/product/0738202614/ref=wl_it_dp?ie=UTF8&coliid=I2BRVFDLG5KO65&colid=2C84UR9LRKPIL
Swarm Creativity: Competitive Advantage through Collaborative Innovation Networks
http://www.amazon.com/gp/product/0195304128/ref=wl_it_dp?ie=UTF8&coliid=I3223Q855R9AUR&colid=2C84UR9LRKPIL
The New Influencers: A Marketer's Guide to the New Social Media
http://www.amazon.com/New-Influencers-Marketers-Guide-Social/dp/1884956653/ref=pd_bbs_sr_1?ie=UTF8&s=books&qid=1202427882&sr=1-1
Blue Ocean Strategy (nothing about social media in this book, but I would argue that social media is a blue ocean strategy, one that helps differentiate you from copetitors).
Cheers, Chris! Here's my "BookStack" post with collection of social media, marketing, communications and behavior books:
Links:
Ken K. also suggests these experts on this topic:
Britt B.
Blogger, Podcaster, Blog Coach, Big Vision/Small Business Thinking Partner
* Momentum: Igniting Social Change in the Connected Age by Allison Fine
* Secrets of Videoblogging by Michael Verdi, Ryanne Hodson, Diana Weynand, and Shirley Craig
* I haven't read, Mobilizing Generation 2.0: A Practical Guide to Using Web2.0 Technologies to Recruit, Organize and Engage Youth by Ben Rigby and Rock the Vote (Contributor), but I just interviewed Ben for NetSquared, and it sounds like a great book.
Links:
- http://www.allisonfine.com/index-flash.html
- http://www.freevlog.org/index.php/2006/04/25/secrets-of-videoblogging/
- http://www.mobilevoter.org/book.html
Britt B. also suggests these experts on this topic:
I love Gillin's the New Influencers, and in addition to that:
Scoble & Israel, Naked Conversations http://tinyurl.com/3bh9hz
Jaffe, Join the Conversation http://tinyurl.com/39abaw
Cluetrain Manifesto
Made to Stick (though not quite a social media book)
Age of Conversation ;)
Hi Chris,
You might be interested in checking out a bookstore I recently set up for charity which has some good collections of books from featured marketers:
www.ultimatemarketingbookstore.com
On a self serving side, I would like to submit my upcoming book which will be coming out next month called "Personality Not Included" to be part of your effort too. It is all about how brands need to use tools like social media to avoid becoming faceless and interact more authentically with their customers.
Links:
Mitchell L.
CEO & Publisher at THiNKaha (http://thinkaha.com)
Best Answers in: Business Development (1), Wealth Management (1)
Here are the books that I'd like to recommend:
- I'm on LinkedIn--Now What???
- I'm on Facebook--Now What???
- Collaboration 2.0
- The Emergence of the Relationship Economy
- 42 Rules of Marketing
All books are available on Happy About (http://happyabout.info) as well as Amazon and in the book channel.
Best regards,
Mitchell
