How does a programmer bring a Web 2.0 idea to fruition?
As someone with an idea for a niche mashup who could perform alot of the necessary sweat equity of building the idea, what is the best approach for planning the business side of such an undertaking, realizing that my strengths don't lie in that area.
Answers (4)
Well, first, do you have a business? There is a lot to pushing a product. If you make it, does not mean they will come. Simply having a product is only a small part of the battle.
Some things to think about: Forming a business, funding, marketing, supply side economics and other legal issues.
I am not sure about your specific requirements and what you are doing, but those are the main considerations for a web project that immediately pop into my head.
I would recommend some research via the wonderful world of Google to get a firm grasp on the work cut out for you. If you have any add'l specific questions, let me know.
Brian M
at Schweitzer Engineering Laboratories
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Hello Rob,
If you have not done it before and are at sea about where to start, there's a lot to be said in finding a partner who understands the parts you don't. Adam Smith praised the beneficial effects of the "division of labor" and things have not changed 200 years later.
Good luck,
Brian MacLeod
While it is a good idea to partner with someone savvy in sales, I think with good reading and perseverance you can figure it out yourself. Ask this:
What is the revenue model? Is it a product vs. service vs. ad revenues, etc? Or is it a combination of those? The name of the game is testing. Test different things. Try adwords, word of mouth, whatever you can think of and keep thinking. There's no recipe for success but if you put enough components together there, just like making software work, revenue models work like a charm. If you're not strong in any area, read, learn, and get stronger. If you can figure out mashups, you can figure out sales.
Amish P
VP Operations at ZuumCraft
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