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I'm working on the idea of creating the world's first theme park/resort devoted to the arts. This would be a place where the focus is on creating, experiencing and interacting with the arts and artists in a fun way (i.e. a Disneyland for creatives). Is this something you would be interested in visiting? If so, what would you like to see? Where would you want it built? If not, why not? Thanks! Alexa
Thanks for answering. Wanted to clarify the theme park idea - it's not one with roller coasters or other rides as we picture theme parks. It's more of a place where you interact, create and experience large scale works. Theme park was the closest term I could find even though I don't think it's the best term yet.
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There is a small to medium, but well funded, niche market for what you describe.
As you have seen, you want to say away describing it as a theme park (mass market, roller coasters). Your market is young urban professionals with children from 10 – 18. You could have quarterly adult “creative fantasy camps”, too. Image needs to be upscale and strongly branded. Activity, interaction and something to takeaway are paramount. You need to bring the science and technology of art. You also need a “WOW” factor – some thing(s) that outstands out, so you get word of mouth. Work with school district and private schools – special events, school visits, etc. – to build throughput.
The ideal place for the first one of these is the SF Bay area, which is convenient for you.
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I think the target audience for a theme park and the target audience for art are so wildly different that I don't think this would be a commercially viable idea. I don't see most art lovers in a coaster or coasterfreaks visiting a museum. There are some that love both of course, but are they enough to build a theme park for?
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Nope - I love the arts and creativity, but the theme park concept has never appealed to me.
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That sounds more like an artist fair than a theme park. They have been in existence forever.
Sheilah
Sounds to me more like a "museum" I used to go you called Science Spectrum (http://www.sciencespectrum.com/). In that context I could see the appeal. I think calling it a "theme park" conjures images of roller coasters rather than the Epcot part of Disney.
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In a "Theme Park", people are mere visitors and objects following queues and rails. They dont create ; they are recreated. They don't animate, they are animated, shaken and stirred.
Try to focus on the creative process : actually, you want to open a "WORKSHOP"... which may also include (why not ?) 15 warholian minutes in a "FACTORY".
All major museums having DYI workshops (generally for kids), yours should earn respectability with key partnerships, sponsors and creative figures, plus an actual "curator". If your concept is consistent enough, you may be able to open two museumlike sections for exhibitions (one permanent with the visitors' production, one temporary with works of renowned artists).
Let me know how your interesting project is evolving.
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As a standalone park, it doesn't sound like much of a tourist attraction. The only place I feel that could pull it off would be Disney, like as a section of Epcot, or something of that sort.
It goes more to the museum concept. Epcot is essentially an interactive museum disguised as an amusement park, so it could work, but the right implementation mix could be a bit tricky.
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