Should eco-fashion be promoted as voraciously as alternative energy sources and recycling?
Do you see the sustainable and ecologically-based fashion world as a key aspect of the reestablished environmental movement; why or why not?
Good Answers (5)
Chris B
Modal synthesist
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Eco-fashion is certainly promising. The environmental has had small impact on the fashion industry, but its reach is growing.
Unfortunately, the fashion industry thrives on rapid turnover, on an insatiable appetite for the newest thing, on a relentless forced and planned obsolescence. That is, of course, deeply un-ecological.
Eylon's example of the Black Spot is telling. Those sneakers were released, with small fanfare, what? A year ago? Two years ago? Not long ago, for sure -- but long enough ago in the fashion world for them to have vanished entirely from stores.
Last season's products are too old; products that are intended and designed to last are not even part of the game.
But to answer your question directly: Yes, eco-fashion should be promoted as voraciously as other world-changing consumer movements.
And improvement over the current models is certainly possible, though difficult. Patagonia is an excellent example of how to succeed in fashion within limits imposed both the market and by ethics.
Eylon I
at ICS Panama
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Of course. When kids will be nagging their parents to get them BlackSpot sneakers instead of Nike we'll be talking! And I think that can happen sooner than kids nagging their parents to start composting in the back yard.
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I' be the first to admit I am fashion faux pas......however, as a child of the '70s and '80's whose parents made a strong and lasting impression on both my personaity and psyche through their steadfast commitment to the environment, one of the hallmarks of which was anti-nuclear activism, my answer is a resounding yes.
Why? Primarily because of the influence and impact of the fashion world on young people. Maybe it sounds cynical, but hey - if fashion influences societal trends - what could be better than a fashion trend which drives sustainability and ecologically "sound" lifestyes?
My 2 cents -
My family does everything we can to promote domestic fashion/clothing production, with an emphasis on local (within 100 mile) sourcing and production... we support local artisans and craftsfolk where we can to both bolster the local economy and reduce energy consumtion (primarily fossil fuels) from the traditional clothing production lines.
So... eco fashion, recylced materiaals, etc are great, BUT the effectiveness drops off if that recycled t shirt came from sri lanka by boat :)
Chanie P
Owner/Director, Sage Media Design Co
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Absolutely. In all fields of design (architecture, automotive, fashion, industrial and product) green is the colour of the year. The fashion and textiles industries are such behemoth that it would be ignorant to exclude them. Increasingly, consumers are identifying environmental concerns as a high priority in purchasing decisions... and that includes the product itself, its packaging, and its source of origin. More and more of our clients are demanding environmentally friendly design for their product packaging specifically, as more consumers turn toward companies like Aveda, the Body Shop and Mountain Equipment Co-op. Companies like Korazon are leading the curve in the fashion industry... I see it as an inevitability, and a step in the right direction.
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More Answers (2)
Sanjiv V suggests this expert on this topic:
Joe L
Product Marketing Manager at Microsoft
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I replied directly to you.
