What's the hardest part of producing quality Facebook Page content?
We know that a businesses' Facebook Page content needs to receive likes and comments in order to retain visibility in the news feed. What's the hardest part of accomplishing this for a marketing team? What are some tips for overcoming the challenges? Thanks in advance for everyone's expertise!
Good Answers (6)
Hanna T.
Hanna Takala on sosiaalisen median asiantuntija, osaaja, kouluttaja ja valmentaja & Art Director
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The key is to change the mindset of that marketing team to pull followers reactions in rather than push messages out.
Marketing team should format their messages around activing: encourage followers to act ("load your image to our wall"), ask questions ("what do you think about our new product"), provoke actions and people will react and you'll get attention! Remember that questions should be reasonably small to answer, but demand more than "yes" or "no" or "red" answers.
Remember that followers should gain something too, so keep your content helpful too and give attention to good participants, select fan of the month if you will. That'll get people to try more.
Honestly, I feel there can be two ways on going about this. Two solutions we've found that work are to either create mind-blowing content that really draws people attention, or to hold something like a contest where people can get something out of it. Regardless, you're essentially playing to people's "What do I get out of i?" philosophy. Once you've got them to 'Like' the page, that's only 3/4 of the battle. You still need to keep them engaged and to keep coming back...
Ralph B.
Owner, Consultingwoodworker.com helping woodworking professionals improve their operations and marketing.
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The difficult part is getting the pump primed. It is difficult to keep fresh interesting content showing up every day by yourself.
Inviting customers to contribute eventually works to begin actual dialog, but for me, the most difficult part is getting there.
Once customers begin posting on their own, little effort is required to keep the flow going.
Ralph
Consistency is the most difficult aspect of a healthy Facebook page. Great content is great (and desirable, of course), but while you're waiting on the lightning bolt of inspiration for great content, it's good to at least keep the page populated with updates of some sort.
Elaine M.
Online Marketing Professional at Corporate Education Group
Best Answers in: Graphic Design (1), Ethics (1)
Brian, I find the biggest challenge is getting prospects and clients to Like the page to begin with. People are faced with a deluge of communication from various devices and sources, and don't want to increase the influx.
Regarding fresh, engaging content on the Facebook page itself, I feel that is easier to accomplish than attracting Likes. For content, I use my own company's content, partner content, links to articles of interest, metrics of interest, upcoming events (whether they are my own company's events or local association events), and more.
Brian, I hope that helps.
- Elaine Marquis
Bhaskar S.
I tell the stories of B2B Tech companies using persuasive copywriting and insightful whitepapers/case-studies/blogs
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I am assuming that your industry is FB friendly in the sense that a significant percentage of the target demographic is to be found on FB.
If that is the case a lot also depends on the type of business that you are running and the demographics of your target audience. The interaction on the FB fan page of a TV channel or a rock band is going to be a lot more intense than the interaction you might have on the page of a legal firm.
But if you are getting less interaction than the industry average there are some things that you can do. The most important thing, however, to remember here is that Facebook is a spoke to the wheel of your overall relationships strategy. It cannot and should not be handled in a vacuum.
Engage with your customers across all marketing mediums, create useful content and then use your FB pages as one of the ways to disseminate that content.
Tie in your FB pages with your sales and marketing channels- give out something like exclusive FB discount coupons, for example. Reward your fans for giving you their attention- announce prizes for, say your 1000th fan.
As you pick up fans and the momentum grows keep nurturing the relationships you have built up, guide the conversations (don't try to control them in the traditional sense) and reap the benefits.
A great tool that will help you with your FB strategy is the Page Insights. Check the numbers to see whether your content is consumed by your target audience.
Clarification added March 2, 2011:
Check the numbers and keep tweaking your strategy until you get the results you want.
More Answers (2)
Try to post the latest data regularly so that forces users to visit your page and comment on it. And when it is done you don't need to increase your fan's. They will automatically be increased. :)
Patrick M.
Director at SiliconCloud.com. Inbound Marketing
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Look at the market and see what works for other people, you are not trying to re-invent the wheel. But aside from that the best content is either information or humor…..
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