Will GEO location be the most popular SEO technique of 2009 ? If not, what do you thin it will be ?
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I feel geo-location is important for a lot of small businesses who do rely on their local area to get business. However I've been working with on-line retailers recently, and they are very concerned about their down turn in bricks and mortar takings, so look to the web for help as it's still seen (correctly) as a growth area. These guys don't have big budgets though so I've advised many of them to spend the money on keyword research to identify the micro niche areas they can exploit. They can then use that information to spread themselves over many of these small niches without going head to head with the big guys.
Well, according to Bruce Clay, geo-location and past search trends are going to personalise your results immensely under Google's new algorithms (and if it's not on Google's first page above the fold, it doesn't exist, right?), which will pretty much make SEO redundant if it's NOT geo-targeted.
More and more, I'm moving away from online methods that are a broad approach, and getting into really micro targeted things. Sure, you don't make as many impressions as you otherwise would, but the quality of that impression goes way up.
I've linked a summary of a talk he gave at PubCon.
Links:
Yes it will. At least I'm seeing evidence that it will be a big thing.
Not only in terms of the expected L10n and i18n stuff but because the web is entering the mobile market quite avidly since the iPhone and the Android powered phones have come to be. This will put extra pressure on the geo location abilities.
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Suresh B.
Founder,CEO Web Marketing Academy India | Public Speaker | Corporate SEO,Social Media,Digital Media Coach| Guest Faculty
Best Answers in: Search Marketing (2), Job Search (1), Resume Writing (1), Internet Marketing (1), Small Business (1)
Yes GEO Location will be popular and there will be other areas combined with Geo Location, Interaction with the Phones with combination of geo location and targeted Ads. With all the apps that can be created in your phone. How about someone can create a live apps while searching with Voice and Geo location, Voice, Video , Image, Bar Code reader, Face Recognition, Semantic combining all these and give a solution, With Free apps and the ability to build any tool with free of cost and in this present market condition , we will see lots of creative things happening. We all will be more agressive and creative in creating something in this competitive market status and sure we will come up with a lots of new innovation in Search and Marketing
Well, nothings gonna be more popular than link to content techniques, until Google loose their grip on the world! Most of my clients deal nationally and internationally so local results dont mean that much to them.
Localisation isnt as much of an issue for UK sites because the geographical areas that were dealing with aren't particularly crowded so we simply whack an address in the footer and watch the positions appear. But there's a lot more that can be done with postcodes and local landmarks/events/tourist attractions etc to improve local rankings and the Americans are gonna have to look at this more closely as their market is more crowded.
I was having an interesting discussion with a guy about personalised search the other day and plenty of people are worried about what effect its gonna have on their search experience. For example, if it goes on IP then what would be the effects on family computers? Your kids maybe searching for "Fern Cotton" for completely different reasons to you?!
My prediction, 2009 will be about domain dropping and 301ing them to your own site - instant PR and instant traffic!
