Please take 5 minutes to take part in our "Strategy" survey - FREE results report for all respondees

1. Considering the current economic uncertainty, do you feel you have sufficient information on your customers and markets to successfully drive business success?

2. When did you last check to see whether sales and marketing activity, in actuality, is aligned with strategy?

3. In order of importance, what analysis would you deem most valuable to planing for 2009?
a) Customer profile, spend, and profitability
b) Competitive landscape
c) Information to size the potential and equip sales and marketing to enter into new markets?
d) Information to size the potential and equip sales and marketing to further penetrate existing markets?
e) Relative salesforce performance by division/geography or team?

4. When did you last undertake a review of
a) sales performance and direction
b) corporate strategy
c) marketing strategy

5. What kind of information do you most value when either:
a) defining corporate strategy
b) defining marketing strategy
c) defining sales direction


6. What kind of information do you:
a) Find most valuable when planning your strategic and tactical direction/activity
b) Find most difficult to obtain

7. What are the key issues to interpreting and securing best value from information when planning for your business:
Generally:

Completeness
Accuracy
Timeliness

Specifically:

Sales volumes, cost of sale spend, margin etc. (break down as necessary)
Other internal data (i.d. & breakdown as necessary)
External data e.g. financials, market reports, etc. (breakdown as necessary)


8. When do you begin planning for your next financial year?

a) 1-3 months ahead
b) 4-9 months ahead
c) 9+ months ahead

9. If choosing a partner or supplier to help you with your analysis, which kind of organisation would you prefer to work with?

a) Large global consulting firm
b) Smaller boutique organisation with a specialism in the field

Location specific: United Kingdom

posted 10 months ago in Sales Techniques | Closed