Mark G.
Public Speaker, Corporate Trainer of Year, Media & Message Strategist, Actor/Voiceovers, Author, Radio Host
We need a new definition for what social media actually is. What's yours?
Good Answers (5)
Dave M.
Professional trade show booth traffic builder and party entertainer. Corporate and private sector events.
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Social media and social networking is like a gigantic cocktail party, where everyone can see what everyone else does, reaching out and using group discussions and network connections to start one on one conversations which lead to new clients, new customers or a new job...
Dick T.
Assistant Professor - The School of Journalism & Broadcasting at WKU (Certified Radio & Digital Marketing Consultant)
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Social Media today is the new "coffee house." Years ago, coffee houses were places where people would gather to discuss all kinds of things. Today, it takes place through social media platforms. (And now you have to make your own coffee. OR - if you're in a coffee shop, buy it. However, just because you're physically in a coffee shop, doesn't mean you will talk to the person next to you. You will be fixated on your internet connected device having that discourse.)
Patrick M.
Director at SiliconCloud.com. Inbound Marketing
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My definition is...... Social media is pub conversation taken online. Whether it is in the pub or online itself, people love to talk. Social media allows the public to be in constant communication with each other, which a lot of companies see as an opportunity to be in constant communication with their target market. If you are thinking of building an internet marketing strategy or just need any more information on the subject, check out this free guide 'How to Grow your Business with Internet Marketing'. With any more queries, contact me through the link below.
http://www.siliconcloud.com/how-to-grow-your-business-with-internet-marketing/
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Interesting question Mark
I see social media as an electronic form of 'community based' networking for business and social purposes.
More Answers (21)
Bernard G.
Programme, Project & Change expert
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No. Social media is many things and evolving as we speak, so we don't need a definition because that would unduly constrain what we meant by it, and be obsolete by the time we'd written it.
Tiffany N. P.
Social Media Mktg Socialite | Public Relations Specialist | Brand Mgmt Expert | Copywriter | Freelance Writer
I have to agree with the previous poster. Although social media generally refers to the collaboration of the internet, technology, communication, and interaction, this media is still in its baby stages. So maybe an amended and more broad answer would be:
The constantly evolving collaboration of the internet, technology, communication, and interaction.
Hope this helps.
Carl D.
Owner at Diamond Website Conversion. Plugging the conversion leaks in small business websites.
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Hi Mark,
Some questions (yours is an example) don't feel like legitimate questions. They feel like fishing expeditions with an agenda.
Perhaps if you said who "we" was, and what's wrong with the present definition, it might not feel that way. If "we" means everyone, count me out, I don't need one. If "we" means you, that's another matter.
Regards,
Carl
Justin H.
Public Relations Professional
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A media platform in which a dialectic discussion takes place.
My definition: Social media are online communication applications that allow people and organizations to engage in two-way asynchronous communication for the purpose of relationship building.
Links:
The answer is simple - two way digital communication on the web. Web 1.0 versus Web 2.0
Bob K.
Writer, Director; Owner, Bravura Films, Inc.; Communications Consultant
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Your question inspired me to write a response on my blog. It's too long to post here, but it's at the link below. Here's the gist of it:
I don't think we need a new definition of social media. I think we need to get over it.
When we are able to accept it as no more exceptional than ordinary conversation, it will finally achieve the status of an unremarkable, natural and ubiquitous human activity. Once everybody is a "social media expert," nobody will be—and that's when it will have achieved all it can.
I detest the phrase "social media." All media are "social." The purpose of all media is to share information and, thus, bind society together—to be social.
While traditional media may seem to lack the participation of the audience as producers—which is generally considered a defining characteristic of "social media"— even newspapers invite letters to the editor, radio stations broadcast calls from listeners, and American Idol asks viewers to vote.
"Traditional" media's social aspects extend beyond its physical or audio-visual manifestations, and I think it's wise to think of any medium as including not only those manifestations, but also its extended social influence.
We use the term "social media" to lump together all manner of Internet-enabled, audience-participation communication solutions. This "lumping" does a disservice, distracting our attention from the unique attributes, functionality, and uses of each.
As proposed here by others, the coffee houses and pubs of old were the social media of their day. So were newspapers. Nobody bothered to call all of these "social media" or needed to think of them as anything other than what they were.
"Social media" is a handy buzzword to give cachet to the products of entrepreneurs and thereby capitalize on press and public fascination with such things. It's shorthand to express that a particular medium is new, participatory and, probably, Internet-enabled. It's a disguise, not a description. It conceals the social aspects of all media.
I'm rather tired of hearing about social media; I'd prefer to use it instead of talking about it. And I wish everyone else would do the same.
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Wallace J.
Multimedia Producer, i3D Programmer, Acrobat 3D PDF, Android App, Virtual World & iTV Design, Kindle, Nook & Sony eBooks
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$
Thomas W.
Director of MBA/MS Career Services for the Lally School of Technology and Management at Rensselaer Polytechnic Institute
Mark,
I think you are right to be focusing on social media and it is changing so much that we all do.
It is, simply, a way to define yourself ,the world and create a new kind of community. But, in the end, it is a tool that we choose to employ and one which we choose to either employ wisely or foolishly. Maybe that might be the better definition; social media is a choice.
Richard K.
MBA, CIW World’s 1st Marketing Sociologist; digital marketer & journalist #1 Linkedin PR answers 2012, 2011, 2009 & 2008
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First, love your background, Mr. Grimm.
When I hear the term "social media," to me it is code for "in 2010 we were an advertising or public relations firm."
Around 2005 I saw the landscape and became the world's first Marketing Sociologist.
In 2006, I was being thrown out of progressive and intelligent vice president of marketing (or similar titles) offices for saying their company needed MySpace and YouTube presence. They wanted press releases.
Three years ago I blogged, "your next computer will be an iPhone (before iPhone released)."
Today when I push QR codes and SmartPhone friendly web sites, I'm told, "We need SEO." What decade is this?
In summation, I use the term 21st Century Marketing - I have found people hate this, can't understand it, run from it.
@PhoenixRichard on Twitter
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Kenneth L.
Retired Aerospace Contracts Manager, MicroMentor Volunteer and Founder "Smalltofeds"
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Here is a shot at satisfying everybody (something I don't ever achieve elsewhere but I will giver it a shot here):
Interactions on the Internet in venues shared by individuals with similar interests promoted by web site businesses fostering such interactions.
Christine H.
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Engaging your audience, Mark.
Mayur M.
Internet Trekker
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It depends on which side you are ..on the user side or brand side.
But a communication medium which helps a peer to connect to many peers is Social media.
Links:
Here in Greece social media is Facebook, that is the definition.
Because that is what 99% of the clients are doing and the agencies are suggesting.
I think that it needs a little time until social media gets a definition because right now it can be almost anything.
The definition of 'Social Media' is fluidity, in a viral, interactive sphere.
There are many forms and platforms for communicating today. However, 90% exist via the web. The rest are phone, fax, snail mail and in person.
If the internet ever experiences an unfathomable disruption, 'Social-Anything' is going to cause chaos and a massive 'disconnect'.
But we remain attached, connected and inspired by blogs, websites, streaming media and the Facebook dynamic (including LinkedIn and the many other commercial networking sites)
We have increased our ability to dialog and we have replicated the 'small world' syndrome.
But we have created more physical distance in this presupposed virtual reality...
We don't need to change the definition...first off, it is changing us and then it will change all by itself...
Paula P.
Online Marketing, Lead Generation Professional
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Mark,
That is an interesting and vague request, however social media is another place every business needs to be. (Pardon that I am taking the business approach, not the social/personal approach to your question.) People are so busy today that having a way to connect using technology is comforting. People are still making business decisions. E.g. If my company needs an accountant, I interview the person not the firm. People still do business with people, but we're spread thin. Social media via any platform: Facebook, YouTube, Twitter or LinkedIn connects us more personally. Plus, all these profiles give the potential buyer a place to verify what you are really all about before starting a business conversation.
Paula Pollock - CEO
Pollock Marketing Group
"Marketing is a marathon, not a sprint."
www.pollockmarketinggroup.com
Al M.
Volunteer Consultant at Haiti Earthquake Disaster Relief & News
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Why?
Definitions and Perceptions exist for millions of people.
Mine is that social media is a form of crowd sourcing, where millions of people can communicate effectively with millions of other people. No other medium supports that.
Hi,
I read a couple of social media strategies. Not sure if they are helpful.
Links:
Linda M.
Looking for a job. Executive Assistant. I love Communication 2.0, PR, Marketing. I live in Madeira.
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I subscribe to Bob Kalsey's answer.
Palak T.
Marketing Analyst
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Being Extrovert on an online platform.
"The Internet". The very nature of the web is social these days. There are hardly any static sites with no way to interact with them.
